Arctic Europe Tourism Cluster Sales Workshop 2025
02.09. - 04.09.2025 | 0 days to go | Inari, Finland
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Photo by: This is Arctic
Photo by: This is Arctic
Photo by: Sajos
Photo by: This is Arctic

Arctic Europe Tourism Cluster Sales Workshop 2025

02.09. - 04.09.2025 Inari


Register now!
0 days to go
02.09. - 04.09.2025
Duration: 3 Days
Inari, Finland
The Sámi Cultural Centre Sajos 
169 Participants

Knowledge transition tours for buyers

We warmly welcome tour operators and incoming operators to join our Arctic Europe Tourism Cluster pre and post tours to experience the magic of the Arctic autumn.

The routes and dates are listed at the bottom of this page.

Please note that seats are limited for each tour. You may indicate your first and second tour preferences from the list, but we cannot guarantee a seat on these tours.

Everyone who will sign in for the pre and post tours by 6.6 will be informed whether they have been allocated to their preferred trip  by 13.6.2025.

 

More information about registering for tours from
AETC Project coordinator
Maikku Raittimo:
maikku.raittimo@lme.fi

Costs:
All costs of land arrangements will be covered by the AETC -project. This includes accommodation, meals (alcoholic beverages not included) and the activities within the program.
Each participant is responsible for their own travel costs and travel arrangements to the starting point and from the end point of the trip.
Make sure that you have sufficient travel insurance.

Number of participants:
Please notice that we accept only one person from the same company on these trips.

Cancellation
If you of some reason need to cancel your participation, please inform us soonest possible to give someone else a chance to join.
Cancellation fee of 500 EUR will occur if you cancel your participation after 1.8.2025.

Kindly note that the program is subject to change.

All the tours are now fully booked.

 

Pre Tour A: Luleå - Harads - Jokkmokk - Gallivare - Tarendo - Kolari - Yllas - Levi - Inari

Description:

Join us on a west-to-east journey through Arctic experiences, beginning in the vibrant coastal city of Luleå in Swedish Lapland. After exploring the city’s modern life and rich history with a visit to World heritage Gammelstad church town, we stay in the proximity to city centre at Scandic Luleå.  

Next day we go to Harads, the home of both Arctic Bath and world-renowned Treehotel, where design meets nature in treetop rooms suspended in the forest canopy. 

Our journey continues north to Jokkmokk, the heart of Sámi culture in Sweden. Here, we visit Ájtte – Swedish Mountain and Sámi Museum and meet the team behind the immersive nature accommodation Peace & Quiet Hotel. After a cultural deep-dive, we head to Arctic River Lodge in Tärendö for a cozy cabin stay and dinner followed by a husky walk and traditional bread baking the next morning – a warm and personal Arctic experience. 

Crossing into Finnish Lapland, we head to Ylläs, a paradise for nature lovers and home to the scenic Ylläs gondola, offering unforgettable panoramic views. We eat dinner and spend the night at Lapland Hotels Saaga, nestled right by the slopes and trails. 

The next day includes a visit to the Yllästunturi Visitor Centre Kellokas, a gateway to the Pallas-Yllästunturi National Park, followed by lunch and a short transfer to Levi, one of Finland’s most popular year-round destinations. We explore Elves Village with dinner at Tonttula restaurant and overnight at Hotel Hullu Poro.

Our final morning includes site inspections of hotels in Levi before we continue toward the Sámi heartland of Inari and the Sales Workshop. 

This is a journey of arctic culture, local hosts, and authentic experiences, connecting people, places and stories that shape life in the Arctic. 

Details:

Route: Luleå - Harads - Jokkmokk - Gallivare - Tarendo - Kolari - Yllas - Kittila/Sirkka(Levi) - Inari
Dates: 29.8 - 2.9.2025
Countries: SE, FI

Accommodations:

Recommended flight:

Arrival Luleå 29.8.2025 at 15:10 (SK10) 

 

Note: Please wait until we've confirmed your participation before you book the flights.

Pre Tour B: Luleå - Kemi - Ranua (Zoo) - Posio - Salla - Luosto – Inari

Description:

Join us to craft your way through Swedish and Finnish Lapland! This tour gives you a new, innovative perspective on tour planning – instead of vertical, traditional south-to-north route we are making our way west to east.

We begin from a buzzling city of Luleå with 80 000 inhabitants and learn about the roots of this city and how people have settled there. We spend the evening in World Heritage Gammelstad Church Town and the open-air museum Hägnan hearing about the history of the area, baking our own bread and having dinner. The second day we head towards Haparanda to visit Kukkolaforsen and learn about the riverculture in the border of Finland and Sweden. After crossing the border, we will overnight in Kemi, Finland in the adorable Seaside Villas.

After exploring the Kemi 365 experience and Sampo the ice-beaker in the morning the road takes us from Kemi towards Posio, the pottery art and ceramics capital of Finland. Here, in a small village with less than 3000 inhabitants, we will enjoy the cultural aspects of having a ceramics lesson and visiting the cultural centre, gallery/museum and factory outlet of Pentik.

From Posio we drive to middle of nowhere – or this is how they express it themselves in the small municipality of Salla. Having not only a wonderful ski resort during winter, they also offer enjoyable autumnal experiences for visitors. A true cabin night in Finland is waiting for you here in Salla!

Finally, we start driving towards Inari. Along the way we will have a break in Luosto to have lunch and seeing the Lapland Hotel Luostotunturi. As we continue, we pass the town of Sodankylä with a cultural stop and have the final stretch to Inari, where our networking dinner and rest of the participants await us.

Details:

Route: Luleå - Kemi - Ranua (Zoo) - Posio - Salla - Luosto – Inari
Dates: 29.8.2025 - 2.9.2025
Countries: SE, FI 

Accommodations: 

Recommended flight: 
Arrival to Luleå on 29.8.2025 at 15:10, flight no. SK10.

Note: Please wait until we've confirmed your participation before you book the flights.

Pre tour C: Alta – Honningsvåg – Nordkyn – Kirkenes - Inari

Description:

Join us on this north and eastbound journey starting in Northern Norway and continuing toward Finnish Lapland, where the wild Arctic Coast meetings the Sami heritage and raw natural beauty. 

We begin in Alta, a gateway to the Finnmark wilderness. Here, we explore the Northern Lights Cathedra and Alta Museum, offering insights into Arctic living, past and present. A lunch stop at Trasti & Trine, famous for its seasonal cuisine, and coffee at the stunning Bjørnfjell Lodge, gives us a perfect taste of Alta’s hospitality before we continue north. 

Next, we journey to Honningsvåg, where we venture into the surrounding landscapes on an ATV safari and enjoy dinner in the peaceful setting of Sarnes, just a short drive from the North Cape. 

The following morning takes us to the iconic North Cape plateau before boarding the Havila coastal ship for a short voyage to Kjøllefjord, passing dramatic Arctic shores and fishing communities. From Kjøllefjord, we continue east with a visit to the Coastal Culture Center, where local tastes and stories offer a glimpse into life on the Nordkyn Peninsula. Along the way, we stop at a Sámi cultural site to learn more about the region’s Indigenous heritage. 

Our last stop in Norway is Kirkenes, close to the Russian border and home to the iconic Snowhotel. Here, we take part in a King Crab experience before crossing into Finnish Lapland. The journey concludes in Inari, the cultural heart of the Sámi in Finland, where the rest of the workshop participants await. 

Details:

Route: Alta – Honningsvåg – Nordkyn – Kirkenes – Inari
Dates: 29.8.2025 - 2.9.2025
Countries: NO, FI

Accommodations: 

Recommended flights:
Arrival Alta 29.8.2025
Norwegian OSL - ALF 09:25-11:25
SAS OSL - ALF 12:00 - 13:55 or 18:00 - 21:30 

Note: Please wait until we've confirmed your participation before you book the flights.

Combo tour D: Tromsø - Lyngen - Muonio - Sirkka - Inari Sales workshop / Inari - Luosto-Pyhä - Rovaniemi

Description:

Please note that by selecting this option, you are registering for a combination tour that includes both the pre- and post-tour programs. Participation in only one part of the tour is not possible, and it is not permitted to change the representative of your company between the two segments.

Experience the Untamed Beauty and Culture of Arctic Europe This Autumn 

Join us on an unforgettable knowledge transition journey across Arctic Europe, designed to spotlight the cultural richness and captivating beauty of our autumn season! This curated familiarization tour showcases the best of Northern Norway and Finnish Lapland: this combo tour offers you a trip starting from Tromso, having the Arctic Europe Tourism Cluster workshop days in Inari and continuing your way from Inari to Rovaniemi.

Once in Tromsø, we’ll kick things off with soft adventure activities like a husky hike at Tromsø Villmarkssenter or a serene electric boat cruise. In the evening, enjoy a welcome dinner and settle into your first night in the Arctic North.
Next day, after breakfast, we venture toward the majestic Lyngen Alps, where nature and local life blend seamlessly. Expect insightful stops, potential cultural encounters, and a full inspection and dinner at a scenic mountain lodge. A cozy night in Lyngen will recharge us for what’s to come.

The journey continues into Finnish Lapland, with site visits at Lapland Hotels Olos, and overnighting Jeris Lakeside Resort. Here, we’ll relax with a visit to Sauna World and enjoy a peaceful lakeside evening. You'll experience firsthand the charm and hospitality that make these destinations perfect for your FIT and small group clients.

We explore authentic operators like Polar Star Travel and Northern Lights Ranch and tour the vibrant year-round destination of Levi. From glass-roof accommodation we’ll get to overnight in Aurora Pyramids next to the magical elves’ village.

Next day, we’ll see more of the surroundings in Levi and visit Lapland Hotels properties before we head north to Inari, the cultural heart of the Sámi people. In the evening, connect with fellow operators during a networking dinner.

These two days are dedicated to building business: meeting local tourism and cultural actors during a focused sales workshop in Inari. Gain insight into sustainable and cultural product offerings that can enrich your portfolio. It’s a prime opportunity to network, collaborate, and discover new partners!

After Sales Workshop: Southbound through Scenic Wilderness in Finnish Lapland
Travel through the fells to Saariselkä, visiting new accommodations and experiencing the shift from wilderness to comfort. In the evening, we reach Luosto, where a warm dinner and an evening in the Amethyst spa awaits us.

Next, we start the day with a visit to the Amethyst Mine, followed by regional insights from Visit Pyhä-Luosto. Enjoy a soulful lunch at Pyhä before heading to Rovaniemi, the Arctic capital of Finnish Lapland. We’ll stay at Apukka Resort, where dinner is paired with an exciting evening activity – hunting the Aurora Borealis of course!

Santa Claus, Culture & Farewell
Say hello to Santa Claus in the iconic Santa Claus Village, followed by inspections and lunch. We’ll wrap up with a guided tour of Arktikum, Rovaniemi’s leading Arctic Museum and Science center, and a final coffee before your departure flight – your Arctic adventure ends here, but the inspiration continues.

 

Details:

Route: Tromsø - Lyngen - Muonio - Sirkka - Inari Sales workshop / Inari - Luosto-Pyhä - Rovaniemi
Dates: 29.8.2025 - 6.9 2025
(Pre tour: 29.8.2025 - 2.9.2025 - Post tour: 4.9 - 6.9.2025)
Countries: NO, FI

Accommodations: 

2.-4.9. Inari during AETC Sales Workshop


Recommended flights:
Arrival to Tromso 29.8.2025 
SK 4416 at 13:05
DY 374 at 14:30

Departure from Rovaniemi 6.9.2025
AY 536 17.55 

Note: Please wait until we've confirmed your participation before you book the flights.